Arome Bakery
Social Media Design | Motion Graphics | Illustration
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Design Brief
As a leading Hong Kong bakery with strong Japanese-style branding, Arome often embraces hand-drawn illustrations and artistic storytelling. I was thrilled to contribute to their seasonal campaigns—Lunar New Year, Valentine’s Day, and Mid-Autumn Festival—by designing social media content and motion graphics that highlighted their products with warmth and creativity.
LUNAR NEW YEAR
For Arome Bakery’s Lunar New Year campaign, I was tasked with creating the Key Visual centered around their seasonal hero item — the Japanese Strawberry Cake. Building on the warm, elegant tone of the brand, I developed a visual identity that celebrates the festive spirit with a soft, hand-illustrated touch. This KV was then extended into social media graphics and motion visuals to promote the product across digital channels.
KEY VISUAL
The hero item, a red-and-brown Japanese strawberry cake, inspired the overall palette. I chose a rich gold background to evoke festivity and premium quality, while keeping the tone light and elegant with a hand-drawn rabbit illustration symbolizing the Year of the Rabbit.
To further highlight the Japanese influence, I incorporated traditional Japanese New Year patterns, resulting in a harmonious fusion that reflects both cultures beautifully.
Social Media Campaign
For this Lunar New Year campaign, I created social media visuals and motion graphics using a festive yet brand-aligned design. The hero character—a hand-drawn rabbit—symbolized the Year of the Rabbit, adding charm and storytelling to the visuals.
To match the packaging’s gold tone and highlight the vibrant red strawberry cake, I chose a gold background contrasted with red and green Japanese-style patterns. The final assets blended festive energy with Arome Bakery’s signature Japanese aesthetic, delivering a visually rich and culturally balanced campaign across digital platforms.
VALENTINES DAY
For this sweet and playful Valentine’s Day campaign, Arome Bakery launched a special set of four designer cakes, each with its own adorable and vibrant pink style.
To match the whimsical tone, I illustrated a hand-drawn comic strip that tells a cute love story around the cakes—an approach Arome Bakery loves and aligns with their brand aesthetic. The result was a charming, story-driven visual direction that stood out on social media and brought warmth to the holiday campaign.
Social media template
Hand draw comics
SOCIAL MEDIA
For this lovely Valentine’s Day campaign, I created a four-panel comic featuring a couple celebrating the holiday with Arome Bakery’s limited-edition designer cakes. Each drawing reflected the unique color palette of the four cakes, tying the visuals directly to the products.
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I brought the story to life through a lighthearted 2D animation using Adobe After Effects. As the sole freelance designer on this project, I was responsible for the entire social media rollout—illustration, template design, key visual, comic panels, and motion graphics. It was a truly fun and rewarding project that showcased my illustration and animation strengths.
2D Motion Graphic